Customer campaigns

© Cassandre Ossona de Mendez

Médecins du Monde Switzerland is an international medical charity that is officially recognized as serving the public interest. It guarantees secure and transparent processes for donors.

By getting your current and potential customers involved in supporting access to healthcare, you have an opportunity to promote your values through a shared cause. Initiatives can take a variety of forms, including the most popular options described below.

Organize a cause-related marketing campaign

In a cause-related marketing campaign, a percentage or set amount of the proceeds from a product or service you sell is donated to Médecins du Monde Switzerland.

This type of campaign is an excellent opportunity to communicate your commitment to the general public while building customer loyalty.

If you’re interested in this type of initiative, our team can help you work out the details to create a campaign that will showcase your support and brand identity.

Organize a customer fundraising campaign

You can hold a customer fundraising campaign during an event or the end-of-year holiday period.

By supporting Médecins du Monde Switzerland, your clients can enjoy tax benefits:

Direct federal tax: Donations of at least CHF 100 are tax-deductible up to 20% of net income for natural persons and 20% of net profit for moral persons.

Municipal and cantonal taxes: Donations are tax-deductible up to limits set by each canton.

For more information on tax-deductible donations, consult our web page on tax deductions.

Organize a fundraising campaign at your points of sale

If you’d like to set up a fundraising campaign at your points of sale to benefit Médecins du Monde, we recommend using a QR code. This lets customers make donations quickly and easily.

You can also display information about the campaign to raise awareness about our cause among your customers.

Organize an online fundraising campaign

Whether through your newsletters or in response to a humanitarian emergency, you can also get your customers involved with an online fundraising campaign.

Médecins du Monde will create an online donation form tailored especially to your campaign. Fundraising campaigns can also be linked to a specific initiative, such as a prize draw.

We’re here to help

For any questions or suggestions about partnerships, please reach out to our Partnerships and Philanthropy Manager, Florence Lachenaud:

Your dedicated contact will review your needs and get in touch with you to discuss your plans.